Marketing is important and can be fun!
One idea that we use at our law firm is 100% in line with what all marketing companies suggest, build relationships and keep top of the mind awareness (TOMA); is through a company called Send Out Cards.
You may want to share this idea with your office manager.
We have replaced many of our basic "new caller" and "client letters" with color picture greeting cards. It costs less than letter head and office envelopes.
This can be automated and yet still look very personal and professional.
I have built "templates" for cards that I will happily share with any of you. (examples include: referrals letters, thank you for referrals, thank you for calling, happy birthday, reminders to clients).
I Love this!!!
Check it out, FREE, www.sendoutcards.com/jfcf
Please send yourself a card for free to try it out.
Just as if in a Hallmark store, I can select a nice card from 25,000 cards;
or I can quickly add the firm's logo
or a custom picture (easy to get from folks web page or face book page);
or add my own message to a card.
I can type a quick note~ it is in my handwriting! (You send the company a completed form of the alphabet and it types in your handwriting).
It has my actual signature too.
I do it all on-line from anywhere, in about 1 minute.
I send cards like this to all my clients. These are NOT emails.
They are nice thick glossy, color cards sent in the US postal service.
Simply, I "out source" greeting cards to Utah.
They are lower costs than a store bought cards (Card store’s standard cards are $2 to $3) and this has a personal touch.
There is an on-line calendar to remind me or automatically send a predetermined card on a birthday, anniversary or special occasion.
I will never forget a special occasion again!
I can send a 2 panel card, a 3 panel card or just a post card.
The card can easily replace newsletters, because of how much information a 3 panel card will hold.
A card can remind clients of their appointments, or just thank them.
We send a card to all new callers. I send them to doctors and others thanking them.
1 card or 500 Holiday cards to all of my clients can go at the touch of a button.
Each card has the client's name in the card – custom look.
It saves all your addresses in lists forever; and it verifies addresses and zip codes to see if they are valid.
No more driving to the store, picking out cards, labeling, stuffing envelopes and applying postage. No stacks of left over cards.
The company prints the card, stuffs the envelope and adds a postage stamp. A standard card is only about $1 each! (some I think are less than 70 cents) Post cards as low as 33 cents.
Postage is extra and if you add custom pictures and do a 2 or 3 panel card and such it can cost around $2.
The card prices varies some, depending on if you pay a one time start up fee of $99, $199 or $398 (the more the set up fee is ~ you get more cards included and the cards are cheaper). The SOC representative can tell you exact numbers. My point is they are low costs.
To send a card, I can do it myself in a minute or delegate it to a minimum wage high school student.
No more driving to the store for a card or using a high paid staff's time.
Also at a click of a button I can attach a restaurant gift card or a gift of my choosing.
The company then pays our Charity www.justice4children.org 5% to 25% of all cards sent.
This in turn, puts FREE helmets on kids heads!
It’s cool! Check it out. www.sendoutcards.com/jfcf
If you are interested, you can contact a SOC representative. Lisa Cree, will be happy to talk to you, your office manager or your staff. Lisa can be reached at 912-927-2838 or 912-667-7712 or email firstname.lastname@example.org.
Lisa will set you up and train your staff on how to use SOC.
DISCLOSURE: If you do business with Lisa our Charity, JFCF makes a few cents with every card sent.
But you have no obligation to use Lisa, if you are already working with a SOC representative please go back to them and to get started using this great tool.
These folks may just save the US Postal Service!
Use this Marketing tip in good health!
Make it a great day!